Efficient Consumer Response (ECR) is an industry cost-reduction initiative. Companies throughout the grocery industry are working together to find ways to eliminate inefficient practices that are not value-added to the consumer.
 

> General Information on Canadian ECR Initiative
> ECR Industry Recommendations
Implementation Timelines
Unsaleables Protocol of Enrollment
Industry Timelines and Requirements for the Implementation of Pallet Bar Codes
  Addendum (Pallet Bar Codes)
> Participants
> Publications and Products
> Scorecard
> Seminars
> Presentations
> Newsletter
> Unsaleables Update
> Deductions Committee Update
> ECCC Members Area